MACT
As a theatre maker, there are a million different marketing strategies you can try, but emails are often the most effective tool in your arsenal. Unlike social media posts that can get lost in the algorithm or printed posters that may be passed by, emails land directly in the inboxes of those you want to target most. This, of course, gives you a direct line to patrons who actually care about your work.
For theatres of all sizes – whether you’re a school program, community theatre, or professional non-equity company – well-crafted emails can help boost ticket sales, increase audience engagement, and build long-term loyalty. But here’s the catch: the emails have to be opened and read to really have an impact.
That’s why a strong subject line is crucial to your email marketing strategies. They’re the very first impression you’re making, and they often determine whether or not your message gets read. If you’re looking for a few open-worthy subject lines for your next email blast, On The Stage has you covered.