I often wonder, “Is anybody reading our newsletter?” I very happy to say that the answer is YES! As shown below, one of our recent newsletters was sent to 435 e-mail addresses. Of those, 42.76% (186) opened the e-mail (even though it was at Christmas). I think that’s a pretty good open rate. And 15 people clicked through to an entry in the newsletter. That’s 3.45 of all the people who received the newsletter or 8.06% of those that opened the newsletter.
What is the average open rate for email marketing & newsletters? According to a national Campaign Monitor 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. What does Mailchimp say is a good open rate for a newsletter? A good email open rate depends on the industry, but a 17% open rate is considered the average of all industries.
So MACT’s Mini MACT*Facts open rate is about double the national average (or more)! Good news, indeed!
![Sent, open and click stats for December 24, 2023 issue of Mini MACT*Facts showing it was sent to 435 people, of which 42.76% opened the newsletter and 3.45% clicked through to an item in the newsletter](https://mn-act.net/wp-content/uploads/Newsletter12-24-23_stats-1024x365.jpg)