MACT

It’s important to identify, understand, and target your audiences with different marketing techniques that will appeal to them specifically. Why? Because you’ll sell more tickets, establish loyalty, and gain more revenue to continue making great art with more than one type of patron.

If you hope to gain a foothold with younger patrons, you’ll need to start engaging with Millennials and Generation Z. On The Stage explores the difference between the two generations and how to adapt your marketing strategies to appeal to both.  Click here to read the article.